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Canada2025 · Live events · Faith
Open Heavens Calgary
Created a bold, high-impact event experience for a major Calgary conference at the BMO Centre.
BMO Centre
Headline venue activation
Cinematic
Cross-device design
Event launch
Engagement length
Event Landing + Brand
Engagement type
The challenge
Open Heavens Calgary needed a single digital experience that could carry the weight of a major BMO Centre conference — driving attendance, building anticipation, and converting visitors into attendees.
Our approach
- 01Designed a high-contrast black and yellow brand with oversized typography, stage photography, and cinematic lighting
- 02Built event information architecture around venue, date, time, and transportation
- 03Optimized aggressively for mobile so the visual impact survived from desktop to phone
- 04Wired in conversion-focused CTAs: "Get Direction", "Free Transportation", and admission flow
The outcome
A bold, high-impact digital experience for the December 31, 2025 conference at the BMO Centre — designed to drive attendance and build anticipation across every device.
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