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Leadership experience: This project was led by Temitope Benson prior to founding Swash Digital. It reflects transferable expertise we bring to current engagements.
Emerging Markets2018 · FMCG · Consumer engagement
Global FMCG Brand Engagement
Architected a mobile-first consumer rewards and engagement platform for a multinational FMCG brand targeting Nigerian retail consumers.
Nationwide
Retail activation
SMS + USSD
Multi-channel engagement
Campaign + platform build
Engagement length
Technical Architecture Lead
Engagement type
The challenge
A multinational FMCG brand wanted to drive consumer engagement and loyalty in Nigeria, but traditional digital channels had limited reach in a market where mobile (SMS/USSD) was the dominant interaction layer.
Our approach
- 01Designed a mobile-first consumer rewards platform using SMS and USSD as primary channels
- 02Built a retailer activation program with QR-based product verification and instant rewards
- 03Architected a points-based loyalty system with tiered redemption options
- 04Implemented real-time analytics for campaign performance, regional engagement, and fraud detection
The outcome
A nationwide consumer engagement platform reaching millions of Nigerian retail consumers through mobile-first channels, driving brand loyalty and repeat purchase behavior.
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